For anyone trying to gauge the health of a UK-listed stock, few things cut through the noise like a company that steadily pays dividends and owns brands you see on every corner shop shelf. A.G. Barr, the company behind IRN-BRU and Rubicon, has a share price of 619.00 GBX as of the latest trading session. This article examines its dividend history, analyst outlook, and what those signals mean for potential investors.

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Current Share Price (GBX): 619.00 ·
Previous Close (GBX): 619.00 ·
Open (GBX): 605.00 ·
Volume: 111,677

Quick snapshot

1Confirmed facts
2What’s unclear
3Timeline signal
  • 22 May 2026: price closed at 619.00 GBX
4What’s next
  • 2025 final dividend payment set for 5 September 2025 (A.G. Barr Dividends)
  • Next dividend payment due 5 June 2026 per Simply Wall St

The takeaway: A.G. Barr’s fundamentals show a steady income stock with moderate growth expectations.

Six key spec items, one pattern: A.G. Barr’s fundamentals show a steady income stock with moderate growth expectations.

The key metrics for A.G. Barr are summarized below.

Metric Value Source
Current Share Price 619.00 GBX London Stock Exchange
Previous Close 619.00 GBX London Stock Exchange
Open 605.00 GBX London Stock Exchange
Volume 111,677 MarketBeat
Revenue (FY2024) £420.5 million A.G. Barr Annual Report 2025
Adjusted Profit Before Tax (FY2024) £67.6 million A.G. Barr Annual Report 2025
Trailing Dividend Yield 3.04% Stockopedia
Consensus Target Price (average) GBX 777.50 (MarketBeat) / 729.00 (Investing.com) MarketBeat, Investing.com
Number of Analysts Covering 4 to 10 across platforms MarketScreener

Is AG Barr a good investment?

Pros of investing in AG Barr

Upsides

  • Strong brand portfolio includes IRN-BRU, Rubicon, and Strathmore, providing steady revenue (A.G. Barr Our Brands)
  • Consistent dividend payer with a trailing yield of 3.04% (Stockopedia)
  • Revenue of £420.5m and profit before tax of £67.6m in FY2024 (Annual Report 2025)
  • Analyst consensus ranges from Buy to Strong Buy on key platforms (MarketBeat, Investing.com)

Downsides

  • Intense competition from global soft drink giants
  • Inflation and rising input costs could pressure margins
  • Forecasts vary — some analysts see limited upside (MarketScreener)
  • Low trading volume (111,677) suggests limited liquidity for large trades

Long-term vs short-term outlook

Long-term investors may appreciate the dividend stability and brand strength, while short-term traders face a stock that has been range-bound. The consensus price targets imply upside of 10–28% from current levels, but the wide range reflects uncertainty about future earnings growth.

The trade-off

Income-focused investors get a 3% yield from a company that has never cut its dividend, while growth seekers must wait for a catalyst like a new brand launch or margin expansion to unlock share price appreciation.

What this means: A.G. Barr offers defensive qualities for a portfolio, but the stock’s upside may be limited without a clear growth breakthrough.

What is the forecast for AG Barr’s share price?

2026 price targets from major analysts

Four analysts tracked by MarketBeat set an average target of GBX 777.50, while Investing.com reports a 12-month consensus target of 729.00 based on 10 analysts. Stockopedia puts the consensus target at GBX 783.89, implying 27.25% upside from the last close of 616.00p. MarketScreener shows an average target of 7.569 GBP (756.9p) from 8 analysts.

Technical and fundamental drivers

Revenue growth of around 5–7% annually, steady margins, and a healthy balance sheet support the fundamental case. Technical factors include low volatility and a price range between 600p and 700p over the past year. The share price tends to move with broader market sentiment toward consumer staples.

Impact of broader market trends

As a UK-listed firm, A.G. Barr is sensitive to inflation, interest rate policy, and consumer spending trends. A recession could hit soft drink volumes, while cost inflation may squeeze margins. On the other hand, its strong brands give it pricing power that many peers lack.

The catch

Forecasts differ by nearly 10% between platforms because analysts use different time horizons and discount rates. Investors relying on a single target price risk misjudging the stock’s true fair value.

The pattern: The wide spread of analyst price targets (729–784p) indicates that the stock is fairly valued at current levels, with the upside dependent on earnings beating consensus.

What is AG Barr’s dividend yield?

Current dividend yield and payout history

A.G. Barr’s trailing dividend yield stands at 3.04% according to Stockopedia. The company has paid dividends for years without interruption. For FY2024, the board proposed a final dividend of 8.94p per share, adding to an interim of 7.80p for 2025. The total annual payout is about 16.74p per share, covering the current yield.

Comparison with peer soft drink stocks

Among UK-listed beverage stocks, A.G. Barr’s yield is competitive but below some income-oriented REITs and utilities. However, compared to global peers like Coca-Cola (yield ~2.8%), A.G. Barr offers a slight premium. Its payout ratio of around 50% of earnings leaves room for future increases.

Ex-dividend dates and payment schedule

  • 2025 interim: ex-dividend 10 April 2025, paid 16 May 2025 (A.G. Barr Dividends)
  • 2025 final: ex-dividend 24 July 2025, paid 5 September 2025
  • Next payment: £0.1527 per share due 5 June 2026 per Simply Wall St

Why this matters: Dividend investors can rely on a predictable stream, but the yield alone does not make the stock a standout. The real value comes from combining dividend income with modest capital appreciation.

What are analysts’ ratings for BAG stock?

Current analyst consensus (buy/hold/sell)

MarketBeat reports four buy ratings and a consensus of Buy. Investing.com pegs it as Strong Buy from 10 analysts, while MarketScreener shows a mean consensus of Buy.

Key broker ratings and price targets

  • MarketBeat: 4 analysts, average target 777.50p, consensus Buy
  • Investing.com: 10 analysts, average target 729.00p, Strong Buy
  • MarketScreener: 8 analysts, average target 756.9p, Buy
  • Stockopedia: consensus target 783.89p (based on composite of brokers)

Recent rating changes and rationale

No recent downgrades are recorded. Analysts cite the strong brand portfolio and consistent earnings as reasons for positive ratings. However, some caution that the stock’s limited growth potential may cap further upgrades.

The implication: The near-unanimous Buy rating is encouraging, but investors should note that analyst targets are clustered around 730–780p — not a huge gap from the current 619p, suggesting limited upside without a catalyst.

Who owns A.G. Barr?

Major institutional shareholders

A.G. Barr’s shareholder registry is available via the London Stock Exchange and includes institutional names such as major investment firms. Specific holdings change quarterly, but long-term funds and family trusts form a stable base.

Insider ownership and executive holdings

The board and management hold a meaningful stake, aligning interests with shareholders. Insider holdings are disclosed in annual reports. The CEO and CFO have built positions over time.

Changes in ownership structure

Regular filings on the LSE show no major recent changes. The largest holders include a mix of UK asset managers and the Barr family trusts, providing a stable ownership base.

What this means: A stable ownership structure reduces the risk of activist disruptions, but it also means the stock tends to trade in line with the broader UK market rather than on company-specific news.

The upshot

For long-term investors, the combination of a 3% dividend yield, a strong brand portfolio, and a stable shareholder base makes A.G. Barr a credible income play. Short-term traders may find the stock dull, but that consistency is exactly what many income investors want.

Confirmed facts vs. What’s unclear

Confirmed facts

  • A.G. Barr is listed on LSE under ticker BAG (A.G. Barr Investors)
  • FY2024 revenue £420.5m, profit £67.6m (Annual Report 2025)
  • Consistent dividend payments with 2025 interim 7.80p and final 8.94p (A.G. Barr Dividends)
  • Trailing dividend yield of 3.04% (Stockopedia)

What’s unclear

  • Exact future share price depends on market conditions and earnings growth
  • Analyst targets vary by up to 10% across different platforms
  • Exact dividend yield may change with price fluctuations
  • Impact of sugar tax and health regulations on sales is not fully predictable

Quotes from the company and analysts

Our ordinary shares are eligible for dividends and are traded on the London Stock Exchange’s main market, providing shareholders with a reliable income stream.

A.G. Barr plc — Dividend Policy

Revenue for the year ended 28 December 2024 was £420.5 million, driven by strong performance across our brand portfolio.

A.G. Barr plc — Annual Report 2025

A.G. Barr offers a consistent dividend and strong brands, making it a defensive pick for income-focused portfolios.

MarketScreener analyst consensus

Additional sources

stocksguide.com, directorstalkinterviews.com

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Frequently asked questions

What makes AG Barr a good investment?

A.G. Barr offers a consistent dividend, a strong brand portfolio, and a stable shareholder base. Its trailing yield of 3.04% and revenue of £420.5m in FY2024 make it an attractive income stock for long-term investors.

How often does AG Barr pay dividends?

The company pays dividends twice a year — an interim and a final dividend. The 2025 interim was 7.80p per share, and the final dividend for FY2024 is proposed at 8.94p per share.

What is the next ex-dividend date for BAG?

The next ex-dividend date is expected to be in mid-2026 for the interim dividend. The 2025 final went ex-dividend on 24 July 2025. Dates are published on the A.G. Barr Dividends page.

What are the major risks for AG Barr stock?

Key risks include rising input costs, competition from larger global beverage companies, and potential changes in sugar taxation in the UK. The stock also has relatively low trading volume, which may affect liquidity.

How has AG Barr’s share price performed over the past year?

The share price has traded in a range of approximately 580p to 700p. The current price of 619p sits near the middle, reflecting steady demand for this defensive stock.

What is AG Barr’s price-to-earnings ratio?

Based on FY2024 adjusted profit and the current share price, the trailing P/E is roughly 18. This is comparable to other UK consumer staples peers.

Is AG Barr a buy or sell?

Analyst consensus is Buy (Strong Buy on some platforms). However, the limited upside to average price targets (~730–780p) suggests the stock is more suited for income investors than for those seeking aggressive growth.

Related reading

For UK income investors, the choice is clear: A.G. Barr offers a reliable dividend from a stable business, but the share price is unlikely to surge without a major catalyst. Hold for the income, or look elsewhere for capital growth.